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2 Sep 2010 at 4:01pm Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Showing Four Top AdWords Ads, Top One Google Mortgage Ad When I search for [mortgage rates] in Google, I am presented with dozens of Google AdWords ads on the search page. But [...] *** Read the full post by clicking on the headline above ***
2 Sep 2010 at 2:43pm Historically, Google has shown a maximum of three ads above its unpaid “editorial” search results. But now, the company is experimenting with four. Below is an example from a search for [mortgage rates] in Google: As you can see, there are four separate ads being displayed, rather than the usual maximum of three. The first one is one [...] *** Read the full post by clicking on the headline above ***
2 Sep 2010 at 12:56pm A Consumer Watchdog group is airing a cartoon that is named “do not track me.” The video depicts Google’s CEO, Eric Schmidt as seducing children to come get their “free ice cream.” Then the cartoon version of Eric Schmidt talks about how nothing is really free and how Google gives away things in [...] *** Read the full post by clicking on the headline above ***
2 Sep 2010 at 11:37am Still wondering whether to attend SMX East in New York on October 4-6? You can get a great overview of what to expect from the show from SMX East: A Personal Tour By Danny Sullivan, where Danny talks about the content and structure we’ve developed for the show. Like Danny, I’m really excited about this conference, [...] *** Read the full post by clicking on the headline above ***
2 Sep 2010 at 11:17am Social media is all about engagement. Because of this, it is the perfect tool for outreach marketing efforts. Outreach marketing is the practice of seeking out individuals or organizations that have a shared interest in what you or your company has to offer. Sometimes, it is used in conjunction with direct sales, but often times [...] *** Read the full post by clicking on the headline above ***
2 Sep 2010 at 9:04am Now that you have your paid search account up, running, and are able to pull basic reports, it’s time to start setting up your schedule for handling all of the various tasks required to truly steward a successful SEM program. The amount of work you’ll be putting in will mainly be dictated by the [...] *** Read the full post by clicking on the headline above ***
2 Sep 2010 at 8:33am The Google Merchant Blog announced they have opened up the help documents for how merchants can submit content, such as local stock inventory levels, for their products. Google said this is still a limited beta program, which was first announced in March of this year. Google also said that if merchants are interested in being [...] *** Read the full post by clicking on the headline above ***
2 Sep 2010 at 8:23am AOL announced they have extended their search deal with Google for an additional five-years. This includes Google powering AOL’s organic and paid search results. The deal also added in that Google will power search on mobile search, in mobile apps and content. Also, all of AOL’s video content will also be on [...] *** Read the full post by clicking on the headline above ***
2 Sep 2010 at 6:13am Most of Apple’s announcements yesterday were anticipated. Still there were a few surprises; for example the specifics of the iTunes-based social network Ping, as well as the pricing of Apple TV 2.0 ($99). Apple pre-empted Google to some degree with both products. Business Insider does a nice job of contrasting the two TV initiatives and their [...] *** Read the full post by clicking on the headline above ***
1 Sep 2010 at 4:00pm Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps “Sponsored Map Icons” Test Comes To U.S. Google Maps is now testing “sponsored map icons” in the United States. This was first tested back in March in the Australian version of [...] *** Read the full post by clicking on the headline above ***
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31 Aug 2010 at 11:00pm Yesterday we took a look at some marketing ideas that went viral to a greater or lesser degree. We considered some of the factors that encouraged any particular viral marketing campaign to grow as we looked at approaches from Dropbox Dothetest.co.uk and BT. Now we ll look at some that I think of as modern classics.... Cloud Servers in Demand - GoGrid Start Small and Grow with Your Business. $0.10/hour 31 Aug 2010 at 8:00am The right idea paired with the right execution carry incredible power. Get enough people interested and they ll start spreading it themselves. That is the essence of viral marketing. So how can you put that to work for you In this article we ll take a look at a few viral marketing ideas and see what elements help make them stand out.... 30 Aug 2010 at 8:00am Long tail keywords when grouped together can often bring in more traffic than shorter keywords with a lot more competition in the search engines. But how do you attract those visitors You will need to write long tail content geared to bringing them in. Keep reading to learn how to do this to increase your traffic from Google and the other search engines.... 25 Aug 2010 at 8:00am With Google being the current champ in the search engine kingdom other companies face a huge mountain to climb if they want to level the playing field. Research firm comScore reported that in July Google claimed a whopping 66 percent of the total search traffic within the United States. Trailing far behind were Yahoo and Microsoft s Bing search engine with 17 and 11 percent respectively. As the saying goes if you can t beat em join em and that is what Yahoo and Bing have decided to do in a way.... 24 Aug 2010 at 8:00am This is an introductory lesson for new SEOs that are not familiar with how the Internet and websites work. An SEO with a clear understanding of Internet technology will be able to understand a lot of technical processes that can help to diagnose SEO-related issues.... |
The best way to make the biggest, most memorable impact is with a website knock-your-socks-off viral video campaign. Create a blog that contains valuable information and is well written and it will go viral. See great benefits when you completely cure BlindWebsititis by clearly describing your products and services. Using some of the tactics listed will get you to those Top 5 spots in Google, given some time and effort. Information you trust to your friends might end up somewhere else. As soon as you recommend the product, or make claims, there lies the liability. |